Reinventing the digital approach for better growth. Digital audit and strategy for Belgium’s leading The Little Gym franchisee.
Pavé Gym, the largest Belgian The Little Gym franchisee with five locations, engaged Brightwall to evolve its digital strategy. The challenge: to transform a fragmented digital ecosystem into a structured and high-performing growth driver.
Challenges
- A fragmented digital ecosystem, without a clear vision.
- Multiple communication tools, but under-optimized.
- High acquisition costs, requiring better ROI management.
Approach and implementation
We conducted a comprehensive audit of their digital presence and marketing performance to identify growth drivers. Based on this, we built a new digital ecosystem: META and Google Ads campaigns, data collection simplification, tracking tables and dashboards, audience segmentation, and continuous strategic support.
Finally, we trained the internal team to give them long-term autonomy in managing their marketing actions.
