Engage differently, through digital. Advertising campaigns for DoucheFLUX.
Services
Digital strategy
Content creation
Social Ads
Data Analytics
Industry
Non-profit
DoucheFLUX is a Brussels-based non-profit organization that works to end homelessness and provides daily support to vulnerable people.
In late 2024, the organization wanted to test if digital marketing could become a tool for engagement and fundraising.
Challenges
- How to transform existing organic visibility into a true driver for engagement?
- To prove that every euro invested in advertising could generate more than one euro in donations.
- To establish the foundations for an acquisition funnel tailored to the non-profit sector.
Approach and implementation
We designed and launched a series of sponsored campaigns on Meta (Facebook & Instagram), combining visibility and engagement to gradually build a donor journey. A simple funnel was deployed – visibility → engagement → newsletter → donations – with precise performance monitoring through tracking. This enabled DoucheFLUX to transition from organic communication to a true digital engagement strategy.
430 000
impressions
170 000
people reached
1,9
return on investment