From awareness to conversion. E-commerce and digital acquisition for Maison Plouf.
Maison Plouf is a French brand of plant-based laundry detergent, skin-friendly and environmentally friendly. Committed to healthier and more responsible consumption, the brand aimed to expand its presence in the French market while preparing a structured entry into the Belgian market. For this, it needed a partner capable of building a coherent, high-performing digital strategy aligned with its values.
Challenges
- Support e-commerce growth in two distinct markets.
- Structure and amplify its digital acquisition.
- Improve the e-commerce experience.
- Increase its marketing performance in a highly competitive sector.
Approach and implementation
From 2023 to 2024, Brightwall became Maison Plouf’s main digital partner.
Our role: to structure and manage the entire digital strategy.
This included optimizing the e-commerce platform, deploying and managing SEA & SMA campaigns (Google Shopping / Meta Ads), creating and managing marketing & automation newsletters, as well as continuous consulting on product positioning, packaging, and offers, with tight KPI monitoring.
